The Dangers of Hiring the Wrong SEO Specialist
By: Rick A Allan
Not following by the rules can have a site not rank, or even worse, get banned from the index for months or even years! Just one bad link can do this, just one "trick" on your website designed to lie to the search engines or too much link popularity too quickly.
Even if these scenarios don't take place, the saddest thing of all is wasting good money and not making more money from the rankings you deserve.
How do you pick a good search engine specialist?
A good search optimization specialist will do some serious research before they get started. They know that 3 and 4 word phrases are twice as likely to buy and they'll produce a report for you for free showing you which words they'll target first, and why they chose them.
They should also, optimize each page for those targeted words in the code, the body and in strategic places before doing any link building. They'll setup some kind of tracking, analytics and measuring to show real results and the direct benefits of their services.
Search specialists that have been in business for a long time can easily show you previous track record, clients ranking for good terms and increases to those client's sales online.
What kinds of questions should you ask them before doing business?
What kind of rankings have you achieved with your other clients? How much traffic did your clients see from those results? Why have you picked these phrases? What kind of research has been done to ensure these are the right decisions? How will you show me that your efforts have brought me new business? Is there any kind of guarantee, if I don't see new customers or rankings?